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Conducted by Forrester Consulting, this commissioned study exposes a foundational new audience for growth—cannabis and CBD consumers.

More than ever, brands are seeking differentiated sources of data in order to keep their audience insights fresh and moving forward. This commissioned study, conducted by Forrester Consulting among Marketing leaders in the US, examines the pivotal role second-party data plays in strategic planning and exposes a foundational new audience for growth—cannabis and CBD consumers.   Download the Forrester Opportunity Snapshot to understand: The role second-party data plays in discovering, knowing and activating audiences Why brands are interested in cannabis and CBD consumer data as a source of differentiated audience insights How to identify the right strategic partner to navigate this new data landscape DOWNLOAD Fyllo™, 845 W Washington Blvd, Chicago, IL 60607

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