S T U D I O 1 2

Brandweek 2019: NPR Talks Authenticity and The Power of Audio

Email not displaying correctly? Click Here

Now, more than ever, marketers are realizing the power of aligning with the right media partner to reach their audiences where they are. NPR and its member stations offer a trusted, fact-based environment for brands. And when brands run sponsor messaging with NPR’s programming, it’s heard.

Learn more about the power of audio and the importance of a brand’s purpose from NPR and its sponsorship team National Public Media from Brandweek 2019.

Highlights from Brandweek 2019

Building Purpose-Driven Brands, Beyond the Mission
Today, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and a set of values. Former CMO of National Public Media Meg Goldthwaite spoke about why purpose-led brands have to stay the course and how NPR has led the way.

Watch Now

Have You Heard What's Happening in Audio?

In this era of tech disruption and changing consumer behavior, audio’s role in the way we communicate, consume content and navigate daily life is changing. National Public Media President & CEO Gina Garrubbo explored how the audio landscape is changing today, where it’s headed and why brands should prepare.

Watch Now

Interested in adding audio to your marketing strategy?

Contact NPR Sponsorship

This newsletter is brought to you by National Public Media.

Copyright © 2020, All rights reserved.

Our mailing address is:

National Public Media
156 West 56th Street
Suite 903
New York, NY 10019

This email was sent to studio12creativegroup.media@blogger.com because you requested information from Adweek or one of our partners. If you do not wish to receive e-mails like this in the future, please click here to unsubscribe.

© 2020 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016
Unsubscribe • Update Preferences • Subscribe
Terms of Service • Privacy Policy

Oregon's Blunt Message

Not coming through? Click here to view in browser

First Things First

March 30, 2020

By Jameson Fleming

Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someone

In these dire times, a number of organizations have created PSAs to explain what actions need to be taken to keep yourself safe, as well as stop the spread of the coronavirus that causes COVID-19. Viacom and the Ad Council created #AloneTogether; CBS enlisted 50 of its stars for a 60-second "We're All in This Together" PSA; and a number of companies worked together with the Ad Council to donate media space for a PSA featuring Dr. Anthony Fauci and other key figures in the fight against coronavirus.

Over the last three days, more PSAs rolled out from NBCUniversal, the actors from Contagion, and the NFL (see below for more on those), but nothing was as stark as Oregon's COVID-19 campaign. It explains that the virus could kill 1.4% of Oregonians. Since the average person knows 600 people, the PSA explains you could know five people who die if precautions aren't taken. It finishes with a blunt message: "Stay home or you could accidentally kill someone."

See it: The 30-second PSA's message is clear.

NBCUniversal Creates Homemade 'The More You Know' PSAs for COVID-19

NBC followed Viacom and CBS' lead with a PSA from its own stars, creating the next iteration of its 30-year-old "The More You Know" campaign. Jane Lynch, Ted Danson, Mary Steenburgen, Mario Lopez and more are featured in the spots. Watch them here.

The Actors From Contagion Want You to Stay Home and Wash Your Hands

The movie Contagion reached No. 2 on the iTunes charts earlier this month, and now those actors are back for a series of PSAs about staying home and washing your hands. Watch the messages from Matt Damon, Kate Winslet, Laurence Fishburne and Jennifer Ehle.

How the NFL Quickly Turned Around a PSA Involving Over 50 of the League's Stars

The NFL brought together 50 stars for a campaign encouraging everyone to #StayHomeStayStrong. Additionally, the league is donating $35 million to 10 organizations. Watch the message from the NFL.

HQ Trivia Is Back

Last month, HQ Trivia abruptly shut down. The app, which took the world by storm in 2018, saw its audience slowly dwindle in 2020. But the live trivia app returned Sunday night with its usual 12-question game and a donation of $100,000 to Jose Andres' World Central Kitchen charity. If you played like me (sadly I went out on Q10), then there's a good chance you were a winner. After the game started with 100,000 players, over 10,000 people split a $1,000 pot for a bank-breaking 10-cent prize. The app says it will be back nightly with a 9 p.m. ET game to help entertain all the HQers (as one commenter described them: home quarantiners) out there.

Look back: HQ Trivia dictated when and how consumers use apps and inspired a host of imitators.

Publicis Groupe Accelerates Global Marcel Launch, Citing Need for Connectivity During Coronavirus Pandemic

This moment has been in the making for three years. In 2017, Arthur Sadoun, the CEO of Publicis Groupe, announced the holding company was creating an AI assistant that would better connect its 80,000 employees across the globe. After years of development, Marcel is finally here. Publicis Groupe is accelerating the global launch of its AI platform/connectivity network Marcel, beginning with the U.S. next week. It include a daily feed of updates from Publicis Groupe covering information about the state of the industry and training modules, as well as updated information about COVID-19.

Binge-Watching Continues Soaring as Consumers Hunker Down

No shocker here: People are watching an insane amount of television during this lockdown period. Besides flocking toward programming about contagious illnesses like Contagion, Outbreak and HBO's Ebola: The Doctor's Story, viewers are also going deep into libraries and watching not just the streaming services' new releases.

Related: Kids are spending a lot of time in front of the TV. 18% more time.

Best of the Rest: Today's Top News and Insights

Cottonelle Discourages Toilet Paper Hoarding in New Campaign

The Kimberly-Clark brand wants everyone to #ShareASquare instead.

Adweek Together, Working Through the Coronavirus Crisis

Watch the discussions, hosted by Adweek editors along with industry leaders, seeking guidance, solutions and information—together. Tune in daily at 1 p.m. ET to view the conversations live or catch up on those that you missed.

Promoted Content by ENGINE

To Make Programmatic Targeting Better, First Learn Its Dirty Secrets

How HP's Gene Paek Blends Creativity With Innovation

Self-proclaimed ad junkie Gene Paek has creativity in his blood. Raised by an artist and an engineer, Gene was fascinated by the intersection of imagination and technology. Now, in his role as Global Head of Digital Experience and Innovation at HP, he's leaning into corporate goodness and a new, interactive way for online gamers to experience products from home.