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New O’Reilly Media Report: A CMO’s Guide to CDPs
Transforming Customer Data Into Insights

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Transforming Customer Data Into Insights Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, this shift toward a customer-first experience has been years in the making.
This new report from O’Reilly Media shows CMOs, analysts, and business leaders how to pursue customer-centric, data-driven marketing.
Download the report now and you will:
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