CTV measurement is a mess, but can the industry really fix it?

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John Wanamaker said it best: 50% of my marketing dollars go to waste, I just don’t know which part. The world is exploding with screens. It’s a great time to be a consumer, but it’s a nightmare for advertisers. The fragmentation of viewership across CTV, TV, desktop and mobile makes it difficult to measure the performance of your video investments and stop waste at the source. Amobee 4Screen is the first converged measurement report that deduplicates reach and frequency across all four screens. Leveraging ACR data from Smart TVs with Nielsen’s industry-standard panel, 4Screen gives you timely, unified insights. This means easier, faster, more holistic planning across all your CTV, TV, desktop and mobile buys so you can finally rest easy knowing your marketing dollars are working for you.   Download A Report →       4Screen Brings Clarity to Your Media Buy       EVERY SCREEN IS DIFFERENT Test and measure the overlap between TV, CTV, desktop and mobile, and converge your learnings as well as your media. REACH IS RARELY A STRAIGHT LINE Understand the different rates at which TV and digital plans reach into the population and how that affects outcomes like brand recall, purchase propensity, and more. LOOK INSIDE AND ACROSS YOUR DEALS Measure the overlap between TV campaigns and digital buys both at the intra-broadcaster and inter-broadcaster level. There may be opportunities to fine-tune inventory selection to maximize reach.     Download A Report →   Amobee    901 Marshall St.    Redwood City, CA    94063

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