New Customer Engagement Report

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In Merkle's Q3 2020 edition of the Customer Engagement Report, we continue to explore the “modern platform” through the lens of delivering engaging customer experiences. Research shows that marketers are generally happy with their current technology platforms, but many marketers are not using the platforms to their full potential. This report digs into possible gaps, the tools needed to upgrade, and the application of real-time versus relevant-time data. Other key insights include: 89% say their current martech enables omni-channel experiences 78% say their current platform is delivering expected ROI 79% prefer a custom-built platform   Get the Report ➜

Join us on October 28 at 2PM for a panel discussion with experts from Goodyear and Sherwin-Williams, Investing in Modernization: The New Wave of Customer-centered Martech.   Register ➜

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