37 million US college students are waiting for you but first, you need to get to grips with their values. Build these into your marketing campaigns and you'll build a lifelong relationship with this demographic.
Gen Z's habits and values are strongly aligned with their spending - and that includes how they view love and relationships. To get the attention of Gen Z, consider their attitudes and behaviours when formulating your marketing strategy.
That’s where we come in! Decipher fact from fiction with our NEW guide to Gen Z Dating Trends.
Did you know that:
Sliding into the DMs is more popular than swiping right - but Gen Z aren’t as into digital dating as you’d think
Chivalry is not dead - males are still more likely than females to pick up the bill
Gen Z will pull out all the stops to impress a date - and spend as much as $221 across verticals such as yours
Download now to align with Gen Z’s values, and position your brand in front of mind for 37 million US college students navigating the dating scene.
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