New Report from CMO Council: NextGen Event

See the survey findings ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Email not displaying correctly? Click Here

CMOs agree - now is the perfect time to reset and reimagine your events. The marketing world is hopeful and eagerly planning for the return of in-person events, and CMOs should be strategizing and preparing to maximize the value of the NextGen Event channel. A new report by the CMO Council, in collaboration with Cvent, explores the NextGen event channel. It explores what lessons from the pandemic can be applied to event management, why trialing new event formats is important, and how to optimize event outcomes. Based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK it's an insider's look at how CMOs are planning for the future of events. Get the Research © 2022 Cvent, Inc.   Global Headquarters: 1765 Greensboro Station Place, Tysons Corner, VA 22102     cvent.com

This email was sent to  studio12creativegroup.media@blogger.com because you requested information from Adweek or one of our partners. If you do not wish to receive e-mails like this in the future, please click here to unsubscribe. © 2022 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy

Link