The media buying narrative is broken. But you might be able to fix it.

Email not displaying correctly? Click Here

Evolution. Innovation. Growth.  The advertising industry has been slow to deliver on these objectives. Video digitization has created a wealth of opportunities to innovate, yet the prevailing media-buying narrative in the advertising industry is one of fear and paralysis. Many advertisers are stuck using old scales to measure a new marketplace, with a lot of hand-wringing: “I pay too much for media.”  “My year-on-year CPM increases are way too high.”  “But this is how we’ve always done it.” Sound familiar? It’s time to flip the narrative. In our latest guide, the Media Buying Narrative is Broken, we show you how you can fix it. Change your conversations. Evolve from impressions to consumer attention. Adapt to a technology-centric strategy that can transform your media planning and buying process.  Smart innovation starts here. Get the guide Amobee 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065, United States Amobee, 100 Redwood Shores Parkway, 3rd Floor, Redwood City, CA 94065, United States

This email was sent to  studio12creativegroup.media@blogger.com because you requested information from Adweek or one of our partners. If you do not wish to receive e-mails like this in the future, please click here to unsubscribe. © 2022 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy

Link