Getting upfront (and NewFronts) about performance TV

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We love two things: TV advertising, and high-quality content. With it being NewFronts and upfronts season, we’re pretty excited. Networks giving advertisers a sneak peek at premium programming nicely intertwines both objects of our affection. It also sparks a newly important question for marketers: what’s your performance TV strategy? The rise of Connected TV advertising has evolved television into a channel that’s targetable and measurable — and that means it's vital to build a performance strategy fit for the TV screen. Doing so allows you to complement brand-focused upfront buys and get the most out of what TV ads now offer. But what does that look like, exactly? Find out via a few deep-dives on that very topic below. Let’s Be Upfront. What’s Your Plan for Performance TV? Two out of every three marketers see Connected TV as a performance channel. If you’re the third unconvinced one, read this. TV’s Upfronts are an Opportunity To Invest in Purpose-Built Creative If you’re creating TV ads meant to prompt viewers to take action, you better build them that way. Here’s how to do it. Breaking Through the (C)TV Creative Barrier Has Never Been More Affordable A key to better ROI is to rethink TV ad creative production and budgeting. By rethinking it, we mean being a heck of a lot more efficient. 823 Congress Avenue #1827 Austin, TX 78768 info@mountain.com • mountain.com

 

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