How are brick-and-mortar retail giants faring in 2023?
Recently, retail media networks (RMNs) have taken the advertising world by storm. And like any other advertising platform, a retail media network needs good data to function. To truly unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits and behavior.
This Placer.ai report examines some of the ways that retailers and advertising partners can optimize retail media strategies by tapping into location intelligence on brick-and-mortar retail consumers.
Empowering individuals to make smarter business decisions with location analytics for any physical space
Placer.ai is the most advanced location analytics platform describing physical locations, the people and businesses that interact with them, and the markets they inhabit. Placer empowers thousands of organizations in retail, commercial real estate, and economic development to analyze consumer behavior, understand market trends, and optimize critical business decisions within acquisitions, marketing, asset management, site selection, leasing operations, and more.
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