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Unmasking the real lives of young adults

Who do you picture when we talk about Gen Z? If the answer's a social-scrolling student sipping from a Stanley cup, this report's for you.

Gen Z are growing up fast, so ditch your assumptions and uncover the real lives of today’s young adults – as told by Gen Z themselves.

Packed with fresh insights on hot topics, it’s a quick way to sharpen your strategy and reach Gen Z consumers in 2024. Get the report.

Know your audience

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