S T U D I O 1 2 : SS26: The Racing Edit

The Racing Edit

The OW Racing logo evolves into a defining element of SS26. Rooted in the racing culture, it channels precision, motion, and forward momentum through a distinctly Off-White™ lens.


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Sharp, interlocking lines create a sense of acceleration and continuity, a graphic built to move. Executed in screen print, the logo is applied to surfaces enhanced with vintage treatments, giving depth and a naturally worn character.


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The OW Women Racing captures the essence of motion through a bold, contemporary lens. Inspired by the energy of the track and elevated through design, each piece embodies a new expression of modern femininity.