Best practices to avoid wasted media spend
 The State of CTV Ad Targeting July 11, 2024
1 PM ET | 10 AM PT
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| | Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. That’s a big problem for everybody, especially smaller-to-midsize brands with limited budgets. Thankfully, new changes are helping CTV campaigns deliver consumers, not impressions—and impacting how advertisers use every solution in their marketing mix.
Attend the webinar to get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect at MNTN Sponsored By  | | | | |
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