S T U D I O 1 2 : Let Meat Go: Disney Parks Debut Plant-Based Burgers

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First Things First

February 27, 2020

By Jess Zafarris

Impossible Foods Crowned Disney's 'Preferred Plant-Based Burger'

Disney is the latest brand to make an Impossible decision—the decision to partner with Impossible Foods, that is. The Impossible Burger as well as other Impossible products will be available in several dishes across Disney's theme parks in Florida and California, as well as its cruise line.

After the food tech startup's hormone- and animal-free flagship product's relationship with Burger King ended up a hit, Impossible has managed to nab partnerships with such brands as White Castle, Little Caesar's and Taco Dumbo. Meanwhile, competitor Beyond's plant-based meat products have appeared on menus at restaurant chains including Dunkin', Bareburger, KFC and McDonald's.

More from the plant-based meat movement:

Multiple People Killed in Shooting at Molson Coors in Milwaukee

According to multiple reports, an ex-employee, who was fired earlier on Wednesday, returned to the brewery later in the day with a firearm. Police have not yet identified the 51-year-old gunman, who killed five people at the site. The gunman died of a self-inflicted gun shot wound.

Demand for Hand Sanitizer and Disinfecting Wipes Goes Viral Amid Coronavirus Scare

As news of the coronavirus continues to dominate headlines, impacting markets and conferences alike, new numbers show consumer demand for hand sanitizers and disinfecting wipes has surged. In terms of sheer dollar amount, U.S. online sales of liquid hand sanitizers and disinfecting wipes increased 202% from Jan. 2019 to Jan. 2020. Last month, consumers spent more money purchasing the two aforementioned products online than any month in at least the past two years.

Related: Amazon sellers face product shortages as factory closures and slowdowns in China continue.

YouTube Uses VR and AR to Spotlight Youth Incarceration

YouTube is using virtual and augmented reality to advocate for prison reform. The Google-owned video-sharing platform partnered with Campaign for Fair Sentencing of Youth (CFSY)—a nonprofit that works to end extreme sentencing for youth in America—to launch Project Witness, which uses technology to show the realities of child incarceration. The seven-minute film uses 360-degree VR technology to place viewers inside a prison environment, with settings including a transport vehicle and solitary confinement cell.

Related: Google isn't just stepping up its YouTube projects—it also announced plans to invest $10 billion in new data centers and offices across 11 states in 2020.

Trump Re-Election Campaign Sues The New York Times Over Op-Ed

The re-election campaign for President Donald Trump is suing The New York Times over an opinion piece that ran in March last year, titled The Real Trump-Russia Quid Pro Quo. The piece, written by Max Frankel, previously executive editor of the Times from 1986 to 1994, focused on the reported dealings between the 2016 Trump campaign and Russia. The complaint, filed in New York, claimed the op-ed made "false and defamatory statements."

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Amy Poehler and Rashida Jones Reunite to Remake Fairy Tales for Pure Leaf Tea

In these reimagined fairy tales, the princess refuses to hop onto a towering stack of mattresses to prove her royal lineage, Rapunzel gives herself a pixie makeover and Gretel logs a 40,000-step day by avoiding a creepy candy shack. The reworked stories, told by actress-comedian Amy Poehler in a digital content series from PepsiCo's Pure Leaf, show what would've happened if these fictional characters had dug in their heels in various classic scenarios.

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750 Leaders Convene in New York City

Over the course of two days, brand leaders and industry executives will share knowledge and gain insights in 12 tracks impacting the industry. Still don't have your pass? It's not too late to claim one of the few that remain. Check out the agenda and register today.

Agencies Share Sustainable Practices from Their Workplaces

"We offer opportunities for employees to be more sustainable such as providing a CitiBike incentive, holding an organic farmers market every week (and donating any food that isn't purchased at the market o City Harvest). We're moving away from single-use plastics by supplying employees with mugs and water bottles, while phasing out plastic cups and straws."

—Colin Kinsella, CEO, Havas Media NA

"We offer eco-friendly, disposable kitchen items that supplement our reusable plates, bowls, mugs, glasses and utensils. All disposable kitchen items are biodegradable and made from sustainable materials, but we encourage our T3ers to "reuse" whenever possible. The T3ers with their own reusable water bottles and coffee cups get high praise from the Office Management Team. We'd love to see our kitchens without disposable items in the near future."

—Kasey Mitchell and Kylie Kowalski, office managers, T3