 Navigate a changing world.   In the Institute for Brand Marketing’s newest course, Technology in the Creative Process: How AI Can Future-Proof Your Strategy, learn specific ways that artificial intelligence can help you improve the time it takes to produce creative. Discover how AI can enhance your team's efficiency while freeing up time for ideation and creative thinking. Four lessons. Just 5-10 minutes each.  Accelerating Creative Production with AI Learn specific ways that AI can help you improve the time to produce creative with intelligent asset management. This lesson addresses the ways that AI can help identify and organize creative assets using the elements of any asset such as copy, words, tone, and locations. Begin here →  Using AI to Generate More Creative Options Learn how supervised machine learning can be used to generate creative inspiration for everything from subject lines to movie trailers. Examine how unsupervised machine learning can be applied to huge archives or data sets to help organize, sort or learn about your data. Begin here →  Using AI to Make Better Decisions Learn how AI can help you to make your campaigns more effective. We’ll look at how AI works with predictive analytics, personalized messaging, multivariate testing, and the newest methods to improve targeting and retargeting. Begin here →  Evaluating the Technology Learn how the technology that drives AI solutions works, allowing you to up your game by bringing AI into your creative workflow. This lesson looks at the different pieces of AI technology that make up the whole and discusses what marketers should think about when evaluating the tools and technology to support creative. Begin here → 
About The Institute The Institute for Brand Marketing™ is a program for marketers designed in collaboration with IBM Watson Advertising and Adweek. Offering marketers the skills they need to advance in a disruptive marketplace, the initiative provides complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events. Aimed to fill a void in the marketplace for marketers who are looking for continual learning and development, the Institute for Brand Marketing™ offers key learning resources that are developed to empower marketers with the strategies and knowledge to position them for success.
IBM Watson Advertising builds trust between consumers, marketers, publishers, and machines. Visit ibm.com/watson-advertising to learn more. |
|
No comments:
Post a Comment