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Prepare for a cookie-less future with a customer-centric approach.   Google’s upcoming retirement of third-party cookies leaves many marketers questioning which steps to take next. Let us show you how to take an audience-centric approach to Google advertising, from the ground up. In our 2020 Google Playbook, The Audience-Centric Approach to Google Advertising, we explore how to use Google’s tools, in combination with advanced CRM driven media strategies, to prepare for the next era of marketing. The Google Playbook will help you: Understand the future of the digital media ecosystem Use first-party data in the Google platform, across a range of levels Learn how modeling and analytics are central to a people-based media approach Tie together all the GMP capabilities to generate positive ROAS for your media program   Download the Playbook ➜   October     Merkle's Q3 2020 Digital Marketing Report webinar will discuss the impact of COVID-19, recent happenings in media and the opportunities and shifts needed to succeed! Register Now ➜

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