Our Youth Brand Affinity Tracker reveals the top 10 brands across sectors most important to Gen Z. It's time to find out how you benchmark against competitors, and where you fit in.
Founded on expertise from 15+ years of connecting brands to the student audience, our Youth Brand Affinity Tracker analyzes the performance of the top 10 brands across the 10 most important sectors for Gen Z consumers. And it’s time to see where you fit in.
Our NEW tool:
Maps the shifting landscape of Gen Z’s brand affinity, giving each featured brand a Youth Affinity score out of 100
Shares in-depth results polled from real Gen Zs - plus check back for quarterly updates on brand visibility, purchase intent, and so much more
Gives you access to analysis from our in-house insights team - so you can ensure your brand’s score is always on the up
Student Beans is your brands gateway to Gen Z. To make your Affinity Score skyrocket - get in touch today
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