Winning test ideas from HP, Missguided, 23andMe & more!

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Big Experimentation Ideas for Retail & eCommerce Leading retailers like HP, Missguided and 23andMe use Optimizely to personalize shopping experiences with behavioral data and run A/B tests to increase conversions, revenue, and customer loyalty. Download The Big Book of Experimentation - Retail Edition guide to get fresh A/B testing ideas and inspiration from brands leading the way in experimentation excellence. HP ran 500 campaigns and drove $21M in incremental revenue Missguided launched a delivery service lifting conversion almost 2X 23andMe ran multiple tests to achieve a 10% + conversion rate Download the Guide →

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