What do Walgreens, Forever 21 and Uber have in common? They’re Gen Z favorites.

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What do Walgreens, Forever 21 and Uber have in common? They’re Gen Z favorites. A lot has changed in the past year. And yes - that includes Gen Zs favorite brands. From TikTok trends to ethical concerns, there are a myriad of factors that can convince young consumers to change their mind about your brand - and their affinities change from quarter to quarter. Keep up with the fluctuating trends by checking out our Youth Brand Affinity Tracker. With 10 top brands across 10 sectors, it’s the only resource that maps out Gen Z's brand affinities as they fluctuate - and it’s an ideal way to identify where you stand. This quarter: The world is starting to reopen - but that doesn’t mean the end of streaming. Find out how Netflix, Disney+ and Hulu are faring in the era of pent-up demand. Think that Home Depot and Bed, Bath and Beyond are more for Millenials than Gen Z? Think again. With Walgreens and CVS topping the Health & Beauty sector, learn how the vaccine rollout program is influencing Gen Z’s brand affinities. ACCESS NOW

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