From virtual socialization to increased scrolling, consumers have changed the way they work, shop, and connect with family and friends. Now, local restrictions are lifting, and consumer behaviors are likely to adjust once again.
So, which new consumer habits and behaviors will stick?
In Pandemic Effects, IAS asked over 900 U.S. consumers about how their behaviors changed in the last year, and how they predict their spending habits will evolve as restrictions ease. Download the research to learn more.
Integral Ad Science(IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com
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