5 Ways to Lean Into the Future of Shopping

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5 Ways to Lean Into the Future of Shopping

Every brand has felt the transformation that was spurred as a result of the global pandemic - it has fundamentally changed shopping habits. People have moved from going shopping to always shopping. For businesses, it’s possible to not only meet the expectations of today’s shoppers, but exceed them by leveraging the latest technology and best practices.   Here are 5 ways we’ve seen brands lean into the future of shopping:

Host Live-Streamed Shopping Events  Live Shopping has taken off in the last few years as a new immersive shopping experience that brings brands and customers closer together. In fact, global livestream shopping sales are expected to reach $500B by 2023. Meet consumers where they are through this high-touch storytelling vehicle by combining the entertainment and authenticity of live video with the ability to purchase instantly. Check out holiday live shopping events. Learn More Partner with Creators to Deliver Diverse Shopping Experiences 45% of people around the world who shop online want to buy products promoted by creators on social media. Additionally, social justice crises and the push for greater inclusivity in society mean that consumers increasingly want creators to represent their values and diversity. See how brands can collaborate with creators to meet the growing diversity challenge. Learn More

Drive Anticipation and Urgency with Exclusive Product Drops Hosting exclusive product drops allows brands to create moments and build a community. Products available in limited quantities can create a sense of urgency and drive sales. MAC Cosmetics saw great results when they promoted its new “Selena La Reina” collection exclusively on Instagram, selling out all products a minute after the launch, while creating a steady stream of shoppers. Learn More Bring the Magic of the In-Store Experience Online With more people shopping online than ever before, brands are making it easier for people to try products before they buy. For example, augmented reality try-on can be used to virtually apply beauty products or demo home decor. AR try-on is even better if it can be shared, letting shoppers share products with friends to help boost buyer confidence and social discovery. Learn More

Deliver Trustworthy Shopping Experiences We have policies and safety measures to help protect people and businesses engaging with ads and shopping solutions, so we can create more trustworthy shopping experiences for everyone. Businesses should adopt best practices, meet Commerce Eligibility Requirements, Commerce Policies and other applicable policies and understand the actions available when product listings are rejected. Learn More

Learn More About the Future of Shopping Learn more about how people can discover and buy products with Meta’s shopping solutions.   If you want to learn more about how your brand can experiment and lean into the future of shopping, be sure to catch Meta’s fireside chat on Tuesday, November 30 at 11:10am ET. Register Now

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