MASTERCLASS - OUTLINE
Please Note, we may add more categories by January 2nd upon sending you the full course. Each Chapter will be in video formatting, with worksheets and will be broken down even further.
Chapter 1 – Mental Preparation
- Know your "Why"
- Shaping your brand (preliminary brand deck creation – logo, name, mission statement, what makes it special, etc.)
- Getting your business ready (creating your budget, do you need a partner, registering your business, opening a bank account, etc.)
- Finding your place in the market (market research, price point comparisons, etc.)
- Legitimizing your brand (show potential customers that your brand is "legit" & bigger than it is)
- Timelines & Vision Boards
- Mental Fortitude
- End Goals & Exit Strategy
Chapter 2 – Design - How to do Trend & Market Research to determine your product offering
- How to do Product Research & Development
- How to do Fashion Illustrations
- How to design a Technical Package from start to finish
- How to do fittings and revisions
- Developing hardware and trim details
- Developing product trims (hangtags, size tags, garment bags, etc.)
- Understanding garment shapes
- Understand fabrics (weight, hand, colors, etc.)
Chapter 3 – Production - Sourcing the right manufacturer (how to find them, how to know if they are good for your brand, negotiating MOQs & payment terms, how to get free samples made, etc.)
- Dealing with Quality Control (how to find the right QC company, what to send them for the best QC check, etc.)
- How to do business overseas without hopping on a flight (apps/programs to use, bridging language barriers, ordering fabrics/samples, etc.)
- Purchase Order Management (what styles & quantities to order, what sizes to order, etc.)
- Dealing with Importing (finding a fulfilment partner, how to calculate shipping & duties accurately, etc.)
- How to find winning products
- How to determine your release calendar
Chapter 4 – Marketing - Social Ad Marketing (IG/Tik-Tok/FB ads – how to make good ads, how to properly target, etc.)
- Organic Marketing (Giveaway Marketing, Collaboration Marketing, etc.)
- Referral Marketing (Influencer Marketing, Customer-generated Marketing, etc.)
- Planning your Grid
- Negotiating with Influencers
- Launch Marketing Strategy (how to create hype, how to be profitable on your first launch, etc.)
- How to set up a Pop-Up Shop
- How to throw a Brand Party
- How to get celebrities & influential people to wear your brand
- How to attract media attention
- How to research your competitors
- How to get a professional website for under $2000
- Website Do's & Don'ts
Chapter 5 – Creative - How to plan a photoshoot (booking locations, booking models, etc.)
- How to find a good photographer and/or videographer
- How to use Adobe Suite (Photoshop, Lightroom, Illustrator)
- How to vet models
- Secret to styling a shoot properly
Chapter 6 – Operations - How to deal with Fulfilment & Warehousing
- Team Building (when to make your first hire, when to expand your team, how to find interns, etc.)
- Team Management (how to handle HR issues, how to handle accountability, how to foster team dynamics, etc.)
- How to streamline your business (what to outsource, what can be self-operating, etc.)
- How to handle investors (when you need them, how to find them, covering yourself legally, etc.)
- How to build and update a business plan
Chapter 7 – Customer Service - Whether you go In-House or Outsourced
- Best apps to manage tickets
- How to develop effective policies (Shipping, Returns, Exchanges, etc.)
- Training/Managing your Customer Service Teams (Best practices, creating macros & scripts, etc.)
- Trust-Pilot Reviews
- Building customer satisfaction (how to deal with an unhappy customer, how to keep customers coming back, how to build a good customer experience, etc.)
Chapter 8 – Sales - Cold Selling: IRL,Calling & Emailing (how to find leads, how to manage leads, how to create an effective script, etc.)
- Creating "sell out" strategies & building hype
- Sales & Wholesale slang
- Attending your first tradeshow
- Make your E-Comm site user-friendly
- Sales Agency or Distributor? What's the difference and what's best for you
Chapter 9 – Finance - Cashflow Management
- Loans (when do you need one, bank or 3rd party loan, etc.)
- Product Pricing Strategy (competitor research, calculating your margins, etc.)
- Money Management (setting aside money for taxes, setting aside money for shipping/fulfilment fees, etc.)
- Paying yourself/employees/investors (when should you pay yourself, when to pay dividends, how to pay your employees, etc.)
- How to setup a home work environment and when to expand into an office or studio
Bonus Q&A - Best Fashion Education Books
- Best Apps/Programs to manage and scale your business
- Useful Tips & Tricks
- How to manage and organize your team remotely
- How to star motivated
- How to find mentors
- Starting your brand with a low investment
- Time Management when working another job
- Email Management strategies
- Optimal Morning Routines
- What I learned about being in the fashion industry for 10+ years
- Do's & Don't of running a fashion business
Apps - Book-Keeping & Accounting
- Email Management (Timed Emails, Reminder Emails, Auto Follow Ups, etc.)
- Task Management
- Team Management
- Entrepreneur Social Hubs
Worksheets & Templates ( Included ) - Cashflow Management Sheet
- Cashflow Prediction Sheet
- Duties/Shipping Sheet
- Purchase Order Template
- Margin Calculator Sheet
- Collection Launch Checklist
- Sample Technical Package
- 30+ Technical Garment Drawings for Illustrator
What They Dont Teach You At School
Example Content :
Q: Should I Get A Bank Loan?
A: Instead of getting a bank loan where you have to repay every month on interest. Get a high overdraft limit without directors guarantee liability on it. You can use the money to scale properly after reviewing sell-throughs. Many different techniques to protect yourself from finding money and being creative with it.
( Will be in interactive video formatting )
Q: Can't get an appointment with a store? but want to get into the door and show them what you got?
A: This is where entrepreneurial hustle and ingenuity come in handy. It's best to start with smaller retailers you like since they're more likely to take a chance on a new brand than more established stores will. Eventually as you build your stockist list, the bigger ones will take notice. I have a technique that worked really well for me when I was starting out; I used to dress in an amazing outfit that either featured my brand or was head-to-toe my brand and walk into the shop with a bag of samples and a brand book like I just came from a meeting. In the store, I'd talk to a sales associate about the store and their offering to build some rapport. Once a solid back and forth has been established, I'd mention my brand and say that I just left a meeting with a similar retailer who was extremely interested in carrying us. I'd inquire about who does the buying for their store and ask if they'd be interested in seeing the samples and brand book "I just happened to have on me since I'm coming from another meeting". If they like what they see, then I'd tell them we should stay in touch so I can send them a line sheet and discuss next steps. This method got Kollar Clothing into a lot of its first stores. Q: Reaching out to buyers and factories? But don't have the manpower or team to follow up?
A: Use an app called " X " which will automatically follow up with the person until they respond. You save tons of hours by doing this. You can also use apps called " X " to schedule emails right at 8-9AM baed on time zones to ensure they answer you first and you can prepare the email the night before. Q: I cannot find the motivation and need accountability!
A: If you use the app called " X " you can connect with other entrepreneurs online and you would start the day by telling them your task and follow up at end of the day to see if you followed through with all your tasks which creates accountability.
early access password : cocacola |
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