How Mobile Apps Impact Customer Loyalty and Shopping Behavior

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Today, just about every major retailer and quick-service restaurant (QSR) has its own mobile app.   How should these brands be thinking about their apps? And more broadly, is it worthwhile for brands to invest in their apps and in getting more people to have and use their apps?   We leveraged our consumer insights to see if app owners were more likely than non-app owners to visit physical store locations.   Further, we surveyed over 1,700 Americans to see what adults across the U.S. had to say about their own app usage.   Here's what we uncovered.  DOWNLOAD NOW Where to find us: InMobi 475 Brannan St #420 San Francisco, CA

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