[Report] Fans are changing the game

Behavior shifts and new experiences - what it might mean for you  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Behavior shifts and new experiences - what it might mean for you.   It's no secret that there are big changes happening in the sports industry. When it comes to consumers engaging with sports, the digital world is taking over—which means the best ways to reach your fans are changing. You may be thinking, what does this mean for me? It's simple: focus on fans to grow your sponsorship success. We've examined global consumer shifts over the last two years and created a report to show you how these trends are impacting sports sponsorship models, content distribution and more. But, most importantly, the report walks you through how to capitalize on these changes. You'll learn about: Sponsorship growth predictions across brand categories Social media engagement of sports content Connecting sponsorship to purchase intent  Growth of media rights and sponsorship investment in women’s sports Balancing traditional TV models with the growth of OTT  Download our 2022 Global Sports Marketing Report to learn how you can unlock growth, strengthen your fan engagement strategy and bring your 'A' Game.  DOWNLOAD Copyright © 2022, The Nielsen Company (US), LLC. All rights reserved.  675 6th Ave #3 New York, NY 10010 Manage Email Preferences

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