Download the 2022 Gartner® Report to Successfully Navigating CDPs
Hi there,
What Is — and Isn’t — a Customer Data Platform? Good title, better question.
But, a question that isn’t so simple to answer.
Due to customer retention and growth initiatives in a shifting data landscape, marketers look to a variety of customer data platforms (CDPs) to help them meet customer experience and audience targeting goals. In order to assess whether a CDP is right for you and how to use a CDP to its full potential, a little guidance helps.
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