In times of economic uncertainty, customers want to spend more mindfully, with three‑quarters of consumers saying they are concentrating more on things that matter the most to them.
In times of economic uncertainty, consumers want to spend more mindfully. Around the world, three‑quarters of consumers say they are concentrating more on things that matter the most to them.
A key part of that is spending their money in ways that reflect their personal values, with 81% saying they are more likely to buy from brands whose values align with their own.
68%
73%
want to see more diversity in advertising.
66%
66%
actively seek out brands with sustainable business practices.
The 2023 Higher Impact report from Amazon Ads explores new research on the evolving relationship between brands and consumers and why leading with your brand’s values matters.
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