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Consumer priorities are shifting

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Discover the power of purpose-driven brands in the 2023 Higher Impact report from Amazon Ads  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Your brand’s
values count
yellow
higher impact
In times of economic uncertainty, customers want to spend more mindfully, with three‑quarters of consumers saying they are concentrating more on things that matter the most to them.
 
A key part of that is spending their money in ways that reflect their personal values, with 81% saying they are more likely to buy from brands whose values align with their own.
68% Lifestyle stock image in horizontal pill shape
  want to see more
diversity in advertising.
 
Lifestyle stock image in horizontal pill shape 66%
  actively seek out brands with
sustainable business practices.
 
The 2023 Higher Impact report from Amazon Ads
explores new research on the evolving relationship between brands and consumers and why leading with your brand’s values matters.
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