Navigating the 3 A’s of Advertising

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Join us for this in-depth webinar on September 14 to learn how the 3 A’s of Advertising are driving the future of our industry

As we face the impending obsolescence of mobile Ad IDs and third-party cookies, the imperative for advertisers and marketers is clear: The “wait and see” approach is no longer tenable.    When all is said and done, only 8-14% of all mobile phones will transmit consented cross-app identifiers, resulting in a dramatic game-changing reduction in cross-publisher tracking data.    Join us for this in-depth webinar on September 14 to learn how the 3 A’s of Advertising are driving the future of our industry – and your job!   During this important webinar, you’ll learn about:  Addressability solutions, and the opportunities advertisers have to drive real connections with consumers  Attention metrics, their impact on sales lift, and why attention is different from viewability  AI, how advertisers use the tech to optimize programmatic advertising, and other real-life applications   Sign up today for The 3 A’s of Advertising Webinar. And if you want to brush up on your knowledge of addressability, take our Adweek quiz.  InMobi, 1825 S Grant St, Suite 635, San Mateo, CA 94402, United States

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