Anatomy of Hype: Bringing Value to Fandoms

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Global insights on fan culture and how brands can get involved

Anatomy of Hype Global insights on fandoms What are the key elements of fan culture and how can brands tap into fan communities to build brand love and loyalty? What are the key elements of fan culture and how can brands tap into fan communities to build brand love and loyalty? Read the report   To understand what it means to be a fan today, Amazon Ads and Twitch commissioned a global study exploring the state of fandom across music, sports, video games, and more—including how brands can get involved. 63% 73%   of fans say brands can get involved with their fandom if they make an effort to understand it   62% 62%   feel positively toward brands that have been involved with their fandoms for long periods of time   Advertisers have an opportunity to join the hype and bring value. Explore more global insights in the Anatomy of Hype report. Read the report

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