From the Desk of Seymour Roas

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Nice to (e-)meet you. As it says above in a much larger font, I’m Seymour — MNTN’s Chief Performance Officer. A bit about me: As far back as I can remember, I’ve been obsessed with optimization. As a kid, I had to build the most efficient pinewood derby car in town. In college, study groups fought over me and my note-taking system. Then I discovered the art of performance advertising — and have since dedicated my life to ensuring marketers achieve the best possible return on ad spend. That’s why I work at MNTN. I could go on about how much we love performance, but that could … take a while. Instead, our Chief Creative Officer Ryan was nice enough to put together a video introduction for me. Talk about efficiency, right? I mean, mathematically speaking, if a picture is worth a thousand words, then a 30-second video — at, what, 30 FPS? — is worth … 900,000 words. So … nearly a million words or just 30 seconds? You already know which one I’d pick. Watch Now Warm wishes, Seymour Roas Chief Performance Officer, MNTN 823 Congress Avenue #1827 Austin, TX 78768 info@mountain.com • mountain.com

 

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