Our flagship Connecting the dots report has landed β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β
As we near the end of 2023, next year's marketing strategy is no doubt on your mind. So how has consumer behavior changed, and what can you expect in 2024? In our flagship Connecting the dots report, we unpack the 6 global consumer trends every marketer needs to know in 2024: - π€₯The media's got a trust problem
- π€³Boomers are doing more scrolling and shopping
- π₯Short-form video is changing sports
- π€AI excitement is rising, but so is concern
- π±Veganism ain't so hot anymore
- πAmerica's concern with gun violence is growing
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