2024: The media’s trust problem & AI excitement

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6 consumer trends to watch in 2024 We've dug deep into our data to uncover 6 needle-turning trends that brands and agencies need to manage in 2024 - from the media’s trust problem to AI excitement and concern. Here’s a taster: 60% of consumers are excited about the development of AI, while 71% think it’s moving at an alarming rate. Get the report now. Want to spot trends like these yourself? Request a bespoke quote for our consumer research platform. Get a quote   Know your audience

 

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