Future Proof Your Signals Collaboration Strategy

Deliver the kinds of experiences customers want

Future Proof Your Signals Collaboration Strategy Customers aren't impressed by personalization—they expect it. Brands face a challenge though: How do you deliver a great experience if you don't have all the necessary data to understand your customer? It comes down to using data collaboration as the foundation for building great customer experiences. This shouldn't come as a surprise to many marketers. After all, the ability to deliver personalized and relevant messaging the moment a person wants to see it has long been the holy grail of marketing. It's what your customers want: McKinsey found that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn't happen. Read More Subscribe to Adweek.com This email was sent to studio12creativegroup.media@blogger.com because you requested information from Adweek or one of our partners. If you do not wish to receive e-mails like this in the future, please unsubscribe. © 2024 Adweek, LLC. All Rights Reserved. 71 5th Avenue, 5th Floor, New York, NY 10003 Terms of Service Privacy Policy