New Marketing Measurement Strategies

Streamline reporting and boost ROI

New Marketing Measurement Strategies December 12, 2024 1 PM ET | 10 AM PT Register Many organizations employ some combination of marketing mix modeling (MMM) and multi-touch attribution (MTA) to assess the impact of their marketing campaigns. But in most cases, those two measurement methodologies exist independently of one another, leading to inefficiency at best and an inaccurate view of actual performance at worst. Attend the webinar to discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit miscommunication and accelerate time to insight, with Bayer and TransUnion® leaders. Register Sponsored By  See all upcoming and on-demand ADWEEK webinars. Subscribe to Adweek.com You're subscribed as studio12creativegroup.media@blogger.com. To stop receiving these emails, unsubscribe here. © 2024 Adweek, LLC. All Rights Reserved. 71 5th Avenue, 5th Floor, New York, NY 10003 Terms of Service Privacy Policy