At Cannes, Adweek brought together 30 CMOs from Hulu, the NFL, Verizon and more for a symposium on the state of marketing. One topic dominated the conversation: diversity and inclusion. What came out of that conversation is a new Adweek council made up of 23 of the marketing industry's leading CMOs, Chief Brand Officers, CEOs, Brand Presidents, and Chief Diversity & Inclusion Officers at the helm of some of the world's most renowned brands.
Together, they laid out bullet points on what's working, what's not and what's possible as a starting point for a conversation on D&I.
Google has announced the full rollout of first-price auctions on Google Ad Manager beginning next week, a move it claims will help boost publisher yield. Google's new first-price auctions will emulate the pricing options offered by rival independent ad exchanges.
Read more: Programmatic reporter Ronan Shields breaks down what it means for media buyers and publishers and how they'll benefit from the new system.
With the automated trading of television ad space potentially being the next frontier of ad tech, AT&T debuted a sell-side toolset that helps media owners sell their OTT inventory using ad tech.
It's a big step forward for AT&T, which acquired the suite of tools during its $1.6 billion purchase of AppNexus. Keep reading to learn more about the capabilities of Xandr Monetize.
As if Facebook didn't have enough information on you, the social media giant wants a hand in your love life. Facebook is trying to play matchmaker and win hearts with its rollout of Facebook Dating, an app where users can decide whether they want friends of their friends to be suggested as matches.
In Uber Eats' newest ad from Anomaly L.A., we see one of the food delivery service's drivers dropping off for no less than Guy Fieri. And the surprisingly posh Food Network star has clearly been holding out some talents on us.
The folks at Outbrain, the web advertising platform, supplied us with today's tip of the day on networking:
Andrew Furman, svp sales, North America: "Don't just aggressively hunt down the folks you have identified as high priority. Meet as many people as you can by participating in discussions, asking questions during panels, being early for breakfast and staying out for drinks. Naturally, you will meet the folks you identified and many more that were not even on your radar."
Sarah Baird, vp, account strategy and operations: "At a recent event, I attended another participant who wore a pin on their lapel that indicated they are passionate about reading. It gave me something to talk to them about and to warm up our conversation. I love this idea for someone who is just starting to attend networking events."
We scrambled up four iconic marketing slogans into these head-scratching anagrams. We'll put the answers in Monday's edition of First Things First. Think you figured it out? Tweet us.
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