A new era of leadership at IPG is afoot after the holding company announced a series of changes on Monday.
Former chief strategy and talent officer Philippe Krakowsky is now COO. He'll be gaining oversight of Carmichel Lynch, Deutsch, Hill Holliday, Huge, R/GA and Acxiom, the database marketing company IPG acquired for $2.3 billion in July of 2018.
Adweek's 2016 Media Exec of the Year, Daryl Lee, takes over for Karkowsky as CEO for IPG Mediabrands.
Eileen Kiernan will be promoted to Lee's former role from her current position as global president of J3, UM's dedicated unit for the Johnson & Johnson account.
Gartner studied all of the latest shiny objects available to marketers to determine which have the most promise and will live up to the hype. Its research identified four technologies that have the ability to transform how marketers do their jobs and deliver meaningful customer experiences.
One of the benefits of being part of an independent agency—or any agency, for that matter—is the opportunity to become a shareholder. Over time, Kansas City-based agency Barkley eventually saw people outside of the company hold more shares than the actual employees.
E! Entertainment president Adam Stotsky is leaving the network. He oversaw the transformation of the network into the entertainment powerhouse that is today.
BET+, the subscription video-on-demand service from Viacom's BET Networks and Tyler Perry Studios, will debut on Thursday, Sept. 19, and will cost $9.99 a month.
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Tide left us skeptical for two years about whether everything is a Tide ad. But now we're not even sure when we should be doing laundry.
In the newest installment of its fourth-wall-breaking ads from Saatchi & Saatchi New York, the detergent brand blurred the lines between NBC's NFL coverage, The Voice and Superstore by having Peyton Manning propose that America's laundry day officially move from Sunday to Tuesday (which didn't go over well with The Voice's Gwen Stefani).
Adweek presents a bi-weekly video series featuring the most innovative, engaging and enlightening brand marketers. Host Ian Wishingrad asks a rapid fire round of questions that deliver deep insights on how these founders and funders built their brands: what worked, what didn't and what's next. First up, Alexandra Fine, co-founder of Dame Products, on the challenges of building a sex toy brand for women.
When you're stuck, sometimes thinking of the "bad ad" first, is an effective way to get to a great ad. Thinking of a "bad ad" is easy. Simply write down an idea that communicates the strategy, and don't worry about how awful or boring it is. And once you've done that, guess what? You no longer have a black sheet of paper in front of you. Now the real fun begins because you have something to twist, mold and shape. Let your brain rest against that "bad ad" long enough, and I promise you it will eventually be great.
"I always tell my kids that confidence is 90% of being successful in anything, and I think that applies at work as well. Believe in yourself, your ability to do the job, and to overdeliver. I also think it's important to play to your strengths and to focus on what you do better than anyone else."
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