Millions of advertising dollars stolen. Unsolicited re-navigation due to domain spoofing. Ever-evolving bot updates.
The IAS Threat Lab has been monitoring a growing ad fraud scheme, pinpointing the most prominent behavior of this scheme as often splicing together non-existent URLs, inspiring the fraud scheme’s name: 404bot.
How much money has been stolen? How many advertisers have been taken advantage of? Are your campaigns safe?
The IAS Threat Lab has answered these questions and more in our most recent reports addressing the 404bot Scheme.
Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com
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