S T U D I O 1 2 : If Every Brewery Made Hand Sanitizer

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First Things First

March 27, 2020

By Jess Zafarris

If Every Brewery Made Hand Sanitizer, It Might Look Like This

How Creative Thinking Can Carry Advertising & Marketing Through COVID-19

If Every Brewery Made Hand Sanitizer, It Might Look Like This

After a few weeks of increasingly dire headlines pouring down our various feeds, many of us are looking for ways to distract ourselves from the coronavirus crisis. And what better way to do that than by creating something fun?

When booze and beer brands like Bacardi and Anheuser-Busch shifted some of their production power to creating hand sanitizer to combat coronavirus, one creative saw an opportunity for a little levity. Freelance creative director and Denver Advertising School founder Jesse Alkire, who advises other creators to make something "silly" in these troubling times, created a custom look for several adult beverage-branded hand sanitizer bottle designs.

See it: The project includes designs for White Claw, Corona, Guinness, Bud Light and more.

As Video Production Stalls, Agencies Turn to Creative Tricks of the Trade

As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they're now facing the reality that brands are still expecting work—but they can't create new video or hold photoshoots. As brands pivot their messaging while creatives, producers and editors set up shop at home, it can seem a daunting task to make do with what's available. But many in the industry, faced with no other option, have simply gotten to work.

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AB InBev Shifts Funds From Sports to the American Red Cross

The world's largest brewer is also the United States' biggest sponsor of sports and entertainment, and with everything gone dark or digital, the company made a quick pivot. Channeling the same we're-all-in-it-together energy that Budweiser brought to this year's Super Bowl, Anheuser-Busch released a 60-second video on its social channels announcing coronavirus relief efforts.

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