The iPhone SE Is a Smartphone Underdog

Apple’s littlest phone might be the next big trend.

HYPEBEAST Features - Go in-depth and learn more about the culture. HYPEBEAST Features June 26, 2020 The iPhone SE Is a Smartphone Underdog Apple’s littlest phone might be the next big trend. Sai/HYPEBEASThelf Even HYPEBEAST’s notoriously difficult comments are peppered with praise for the iPhone SE. Both the 2016 and 2020 generations enjoy a steady, loyal following rarely seen among smartphones, which often illicit a more contentious conversation. When you look at Apple’s iPhone offerings as a whole, the iPhone SE is the first to immediately jump out. It’s much smaller than its counterparts; the first and second generations come in at 4.87 and 5.45 inches, respectively, compared to the 5.94-inch iPhone 11. And it’s more affordable; $399 USD for the iPhone SE (2) compared to between $699 and $1,099 USD for the iPhone 11 generation. Sai/HYPEBEASThelf The iPhone SE was already an interesting case, not just because of its popularity, but for its relative proximity to Steve Jobs’ “think different” credo. In the company’s own words, the recently debuted iOS 14 will ”reimagine the iPhone experience.” But the iPhone SE already kind of did that; after all, it’s the only iPhone model to be brought back from the dead. The revival of the iPhone SE is a rare instance in which Apple revisits and revises an older model, begging the question of why tech companies always go “forward” but seem hesitant to revisit what they got right years ago. In a press release announcing the 2020 iPhone SE, Phil Schiller, Apple’s senior vice president of Worldwide Marketing, stated, “The new second-generation iPhone SE builds on that great idea [the first-generation iPhone SE] and improves on it in every way.” They did, and they didn’t. The 2020 iPhone SE uses the body of the iPhone 8. It includes Apple’s A13 Bionic processor, a 4.7-inch True Tone Retina HD display, and a 12-megapixel single-camera system. READ THE FULL ARTICLE ON HYPEBEAST → More HYPEBEAST Features DESIGN Why Nalgene is the Air Force 1 of Reusable Water Bottles AUTOMOTIVE Stress Testing the New Land Rover Defender in Namibia Get The App Free on iOS and Android Follow 2020 HYPEBEAST Limited. All Rights Reserved Manage Subscriptions You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking here. It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong