Why identity matters most [Download the Whitepaper from Roku]

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Today the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.   As a follow up to our e-guide, we have compiled a complete resource on identity. Download the free whitepaper: An Identity-First Approach to Advertising   What you can expect: An in-depth look at the industry – what’s pushing us toward an identity-driven future Opportunities and challenges for marketers - on both the buy and sell-side What it means to resolve identity and how to apply it to your media plan       © 2020 Roku, Inc. All rights reserved. ROKU, the ROKU Logo, OneView Ad Platform, ROKU TV, ROKU POWERED, OneView, "Streaming Stick," "HAPPY STREAMING" and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States. 1155 Coleman Ave, San Jose, CA 95110

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