Download: The Ultimate Guide to Generation Z

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Lift the lid on what makes young consumers spend Generation Z is one of the most powerful consumer forces today. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents' spending, according to inc.com. With 2 billion Gen Zs worldwide, they’re a bigger generational cohort than millennials - Gen Z are your future - so it’s time that you met them. Our NEW Ultimate Guide to Generation Z is packed full of up-to-the-minute insights to help you do just that. You’ll explore how: Gen Z is digitally native and 65% get ideas of things to buy from social media Gen Z is authentic and 74% don’t trust influencers - but there's an exception Gen Z is ethically conscious and 97% think brands should get involved with the Stop Asian Hate movement Gen Z is financially savvy and 60% of their income is disposable GET THE GUIDE

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