Learn how to do more with less by utilizing the methodology of digital transformation from Chief Marketing Officer Michael Loban.
Join InfoTrust and Google on June 10 for the first-ever Durability Summit. During this half-day virtual event, you’ll attend interactive sessions such around: - Durability in Your Marketing Stack Strategy
- CCPA, GDPR, ITP, FLoC, FLEDGE, and More!
- Audience Creation Strategy in 2021 (in Beyond)
- Google Analytics 4
- Living in a Post-Third-Party World
As you likely know and are experiencing, marketing is currently undergoing one of the largest sea changes the industry has seen in decades, thanks to major shifts in the realm of data privacy. With such change in the air, it’s easy for advertisers to feel confused or anxious. Still, it’s important not to be too hasty in your response. We believe it’s time for advertisers to have a “great reset” of their own. Over the course of this half-day summit, InfoTrust and Google will explain how organizations can use testing to create a measured, successful, and durable response amidst the confusion of the changing marketing landscape. Psst... We're also giving away a Peloton bike to one lucky attendee. You must be employed by brand (not an agency) and attend the full Durability Summit to qualify for the drawing, which will be held following the final session. | |
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