Research + Webinar: Consumer Experience Sentiment in 2021

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Discover What Consumers Want as Their Demands Evolve

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As brands seek to maintain relevance with consumers, it’s important that they stay abreast of the latest consumer demands and needs. How do consumers feel about personalization and their privacy? How did the events of 2020 change their behaviors and expectations for experiences with brands? A lack of audience understanding and false assumptions can lead to lower engagement and a lower ROI. Merkle’s second annual Consumer Experience Sentiment Report seeks to answer these questions and uncover how marketers can keep pace as consumer demands evolve. Report highlights include: 48% increased the amount they spent shopping online this year, compared to this time last year. 88% view a brand’s products as having higher quality if they feel like the brand is listening to their needs. Only 23% oppose sharing personal information, regardless of benefit.   Get the report

Jun 10

The 2021 Consumer: The Behaviors Driving Brand Experiences Please join us on June 10 at 2 p.m. (ET) for our webinar as we break down the results of the second annual Consumer Experience Sentiment Report. Register now ◥

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