The popular lifestyle brand is winning by prioritizing personalization.
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MZ Wallace is no stranger to loyalty programs. Since 2014, the brand has engaged loyal online and in-store shoppers with a rewards program to deliver updates, points, exclusive perks, and more. Recently, however, record loyalty program growth and a need to incorporate new, more innovative marketing tech caused MZ Wallace to rethink its approach.
In this engaging case study, learn how the brand successfully:
Added new layers of cross-channel personalization
Enhanced user experience & boosted engagement
Incorporated more loyalty perks & rewards, increasing repeat purchases
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