The Forrester 2022 Wave™: Marketing Measurement and Optimization Solutions is out. It’s an elegant distillation of the relative strengths and weaknesses of the most significant solution providers, with advice on how to select the right partner. Even more importantly, it offers valuable insights into the key changes marketing measurement and optimization is undergoing, and what marketers need to do NOW to stay focused on what comes next. And they got it (almost) exactly right.
Forrester states that marketing measurement and optimization solution buyers should look for providers that:
Advance their algorithms to measure and optimize against a range of objectives
Adapt to changes in the advertising ecosystem and data landscape
Combine cutting-edge tools with supporting services
Analytic Partners provides intelligent technology and expert advice that enable top-tier enterprises to conceive, simulate, predict, and optimize outcomes for marketing and profitable revenue growth. Our solutions create a true competitive advantage by accelerating the development of true learning organizations that recognize and capitalize on change.
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