If your tech isn't turning data into insights, then something's gone seriously wrong. Check out Adverity's latest report to find out more.
Something strange is going on in the world of marketing…
Analysts say they have tons of advanced tech, but marketers don't seem to know about it.
60% of analysts say they can run predictive analytics. Only 42% of marketers agree.
64% of analysts say they use a BI tool. Only 47% of marketers agree.
59% of analysts say they have a centralized data lake. Only 47% of marketers agree.
If your tech isn't turning data into insights, then something's gone seriously wrong. Check out Adverity's latest report to find out why advanced tech might not be registering on your radar, and learn how you can fix your data foundation
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