A NEW report to help maximize your campaign reach!

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What's Inside... Explore viewership trends for the first half of 2022. Multiscreen campaigns continue to reach audiences where they watch,1 and TV remains the foundation.2

Comcast households watch more than 6 hours of traditional TV daily.2 Consumers opt for “big screen” viewing when streaming video content.3 There are more than 4000 unique publisher and device combinations available for advertisers to reach audiences.2

This Edition Also Includes The optimal streaming investment allocation to maximize your multiscreen campaign’s reach.

Sources: 1: Comcast Aggregated Viewership Data combined with Ad Exposure Data from TV + Effectv Streaming campaigns (1H ‘22). 2: Comcast Aggregate Viewership Data. (1H '22) 3: Comcast Analysis of Effectv Streaming campaigns (1H ‘22)   Effectv │ 55 W 46th St │ New York, NY ©2022 Comcast. All rights reserved. Comcast confidential and proprietary information.

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