As TV evolves, platforms and networks are adapting with innovative new offerings for consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion.
Join the Adweek Convergent TV Summit West on October 11th to 12th in Los Angeles to explore how the space has changed—and what lies ahead. Industry leaders will discuss how they’re leveraging agility, partnerships and experimentation to remain ahead of the competition.
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