You need a marketing ecosystem that drives business growth and customer retention. You want to optimize marketing capabilities, workflows, and operating models to drive ROI and outcomes.
So what’s holding you back from achieving these crucial marketing initiatives? Gaps in your ecosystem are likely culprits.
Get the e-book to explore the Forrester B2B Marketing Ecosystem Model. It details the must-haves for a high-performance marketing organization, with tips to help you:
·Orchestrate resources for maximum impact.
·Deploy infrastructure essential to powering processes.
·Overcome cultural and governance barriers.
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