New Research on Why Guarding Against a Recession is a Mistake

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Watch Now: A New On-Demand Webinar on Developing Forward-Thinking Strategies During an Economic Downturn

Watch Now: A New On-Demand Webinar on Developing Forward-Thinking Strategies During an Economic Downturn As marketers we are entering yet another era of economic downturn. However, that does not mean that your advertising dollars have to stop working for you. To prepare against an impending recession, check out GumGum’s new webinar on developing forward-thinking strategies for advertising success in economic downturns. Hear valuable insights from GumGum CEO, Phil Schraeder, the VP of Strategic Planning for Dentsu, Mike Bell and featured speaker, Principal Analyst at Forrester, Kelsey Chickering.   Watch Webinar Now → Time and time again, research has proved that you should not stop advertising during a recession. With new insights about consumer habits, strategies to maximize ad spending and lessons from the past in tow, advertisers can be successful in times of economic uncertainty. PREPARE Companies who proactively prepared for an economic downturn grew at a 17% compound annual growth rate. [Bain & Company] TAP INTO MINDSET Consumer behavior is key - more and more consumers are shifting their behaviors to a more conservative and sustainable lifestyle. [Deloitte] LEARN FROM THE PAST When the world was in recession in 2008 and 2009, Amazon increased its sales by 28% by diversifying its products, launching the kindle and ultimately growing its market share. [Bloomberg]   Watch Webinar Now →

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