Bring together adtech and cloud solutions to deliver great customer experiences ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Not coming through? Click here to view in browser. 4 Steps to Get More Value From Your First-Party Signals   By Joseph Luchs, Global Head, Amazon Ads + AWS  When was the last time you saw an ad and thought, “Why did I get this? I’m not in the market for a moon bounce.” Now what about the time you saw an ad and thought, “Wow, that’s spot on. I do need a new air fryer.” Which experience did you prefer? Advertisers continuously strive to deliver relevant marketing campaigns that delight customers and achieve business goals. Relevance, after all, is the very essence of creating a great experience. However, it’s not easy to deliver great ad experiences. As customers expect greater relevancy and advertising industry dynamics change, first-party signals have become ...  READ THE FULL STORY This email was sent to studio12creativegroup.media@blogger.com because you requested information from Adweek. If you do not wish to receive e-mails like this in the future, please click here to unsubscribe. ©2024 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 Unsubscribe • Update Preferences • Subscribe Terms of Service • Privacy Policy

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